Before
Google,
Facebook, and
Uber were sued for gender discrimination, they were startups with a great idea and passionate people. How can startups attract and retain diverse talent, market to a broad audience, and not (accidentally) marginalize potential investors? Instead of correcting costly blindspots down the road, startups can build a collaborative, inclusive culture from the beginning. Founders are often so focused on the product that organizational culture becomes not only a tertiary concern, but an overwhelmingly complex topic. In addition, increasing inclusion will only improve overall potential for a greater audience and a greater capacity to increase exposure to your brand, culture and services/products. Experts in tech, startups, organizational culture discuss your concerns (yes, your actual concerns because this is an interactive session!) in a pub quiz and give tips on how to address them. We will be discussing:
- Creating a strong inclusive culture that attracts diverse applicants and is receptive to course corrections
- Marketing strategies that showcase your organization’s commitment to equity, diversity, and inclusion
- Raising money for underrepresented entrepreneurs
- Reaching international (greater!) audiences
Don’t end up in the annals of discrimination history; do culture well from the start to launch your organization to greater heights.
