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Monday, September 16 • 8:00am - 9:30am
#VSW2019 presents ‘Do I have your attention?’

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How does one catch and keep people's attention in the digital age? With attention spans slipping and clickbait articles dominating your newsfeed, how do you make sure your message is being seen and heard? How do you connect with your audience - and to the right reporters - who can tell your story?

Get expert insight from two journalists who will share their thoughts on adapting to life in the media fast lane, and the do’s and don’ts of pitching your startup story to publications.

Kathleen Reid, Switchboard Public Relations will moderate the panel, and the speakers include Farhan Mohamed (Twitter: @farhanmohamed), Daily Hive and Hayley Woodin (Twitter: @hayleywoodin), Business in Vancouver to talk everything you need to know about media and PR.

avatar for Farhan Mohamed

Farhan Mohamed

Editor-in-Chief, Daily Hive
A born and raised Vancouverite, Farhan Mohamed joined Daily Hive (formerly Vancity Buzz) in 2012 while the company was still in its infancy. He saw an opportunity to fill the void between traditional media and blogs, and connect locals, share untold stories, and celebrate the community... Read More →
avatar for Kathleen Reid

Kathleen Reid

Managing Director, Switchboard PR
Meet Kathleen Reid, Managing Director, Switchboard Public Relations Kathleen Reid is the Managing Director at Switchboard Public Relations. Kathleen leads a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management... Read More →
avatar for Hayley Woodin

Hayley Woodin

Reporter, Business in Vancouver
Hayley Woodin is a multimedia reporter with Business in Vancouver, where she co-hosts and co-produces BIV Today: B.C.’s only daily podcast dedicated to covering business. She appears weekly on Global News Morning, contributes regularly to BIV’s print and digital publications... Read More →

Monday September 16, 2019 8:00am - 9:30am PDT
Spaces Gastown 151 West Hastings Street, Lower Level